A SDR’s main job is to contact prospective leads. In a traditional environment much of the day is spent picking and pecking through their lead database to find the “perfect” name to call. To improve close rates, the ASSEMBLY system includes an intelligent calling feature that optimizes the outbound calling process. It employs artificial intelligence to determine which name in the pipeline is the optimal prospect to call at any given moment. A sophisticated algorithm is used, that takes into account hundreds of variables such day of the week, time of day, the type of call, the importance of the call etc. The system also instructs the user as to how to best approach the prospect in regards to the script, offer, cadence etc. Employing this feature will result in a dramatic increase in the number of dials each SDR can make on a daily basis and also raise the reach and close rate.